Ferrari Luce EV gets $560,800 US price, below earlier expectations
Ferrari's first electric car will cost $560,800 in the United States, according to Car and Driver, putting the Luce about $80,000 below the roughly $640,000 initially anticipated. Even at the lower figure, it would be the market's most expensive five-seat production car.
Mariam Al Mansoori
How the US price compares
Motor1's October 22, 2026 report also lists the Luce's US starting price at $560,800. That puts it roughly $50,000 above the Rolls-Royce Cullinan and, according to Motor1, $122,190 above Ferrari's V12-powered Purosangue SUV, which starts at $438,610.
The European price Ferrari quoted was €550,000. Electrek calculates that excluding Italy's 22% VAT brings the Italian price to about €450,800, or roughly $506,000. The US figure is therefore about $55,000 higher than the pre-tax Italian price, a gap Electrek attributes partly to the 15% US tariff on European-built cars.
The Luce is expected to reach the US market by the second quarter of 2027.
Four motors, five seats and a 122-kWh battery
Car and Driver's October 21, 2026 pricing report describes a four-motor powertrain, with one motor assigned to each wheel and total output of 1,035 horsepower. Ferrari claims the Luce can accelerate from 0 to 62 mph (100 km/h) in 2.5 seconds. Wikipedia lists its claimed top speed as more than 193 mph (310 km/h).
An SK On battery with a gross capacity of 122 kWh supplies power through an 800-volt electrical architecture. The Luce supports DC fast charging at up to 350 kW. Ferrari quotes 329 miles (529 km) of range under the WLTP test cycle; Car and Driver expects an EPA rating of about 280 miles, rather than presenting that estimate as a finalized US rating.
A three-person rear bench makes the Luce Ferrari's first five-seat production model. Its 23-inch front and 24-inch rear wheels are the largest ever fitted to a Ferrari. Motor1 also describes the 4,982-pound (2,260-kg) car as the heaviest Ferrari ever made.
A design that continues to divide opinion
Ferrari's design and engineering teams developed the Luce with LoveFrom, the creative collective founded by former Apple designer Jony Ive and industrial designer Marc Newson. Both its styling and its place as Ferrari's first EV have drawn divided reactions, with Jay Leno and Lamborghini's CEO among those asked to weigh in.
Ferrari acknowledged that the backlash exceeded its expectations. Yet Emanuele Carando, the company's global marketing director, told Edmunds he was "very pleased" by some of the negative response. He explained: "Ferrari is such a loved marque that belongs to everybody, and everybody has a right to say something about it." He also said that novelty can frighten people.
The price prompted further criticism online. One Reddit user wrote: "$500,000 for a car that looks like a Corolla."
Former Top Gear and Grand Tour host James May offered a different view when the Luce was revealed. "I like it," he told BBC Radio 4. He praised Ferrari's contemporary approach and said its cars have "always been very much of their time", linking that quality to their later status as classics.
Sold-out allocations and a $40 million auction
The divided reception has not prevented buyers from taking up the initial allocation. Electrek reported on October 22, 2026 that Ferrari sold all of its just-under-500 Luce units allocated for 2026 in less than two months after the May reveal, with China contributing heavily to demand.
Wikipedia's summary of CarNewsChina reporting says the Luce went on sale in China on June 27, 2026. All 88 units offered there sold out.
Separately, American businessman Herbert Wertheim secured the first production Luce, dubbed "Chassis 0", with a $40 million bid at an RM Sotheby's charity auction during the 2026 Monterey Car Week. The sale made it both the most expensive electric vehicle and the most expensive new car ever sold at auction.
